Welcome to Dreams Becoming Reality Marketing!

MAY 2008
Thursday May 1, 2008
Awards Gala: The Carlu, Toronto

2008 Marketing Awards
The Marketing Awards Gala celebrates the world quality creative being produced in the Canadian marketplace.

The best of the best! will be rewarded on Thursday May 1st, 2008 at The Carlu, 444 Yonge Street, 7th Floor, Toronto

Doors open at 5:30
Awards Show 6:30
Eat, drink, schmooze 'til 2am

Thursday May 1, 2008
Seminar: The Franklin Institute, Philadelphia, PA

Interactive Advertising: Where Science Meets Imagination
On Thursday, May 1, 2008, NetPlus Marketing and Advertising.com will collaboratively host an educational event for Fortune 500-100 senior-level marketing executives from the Philadelphia area and regional markets. The goal of the event is to foster a lively, knowledge-sharing discussion on emerging media and technologies in the interactive advertising space. Attendees will enjoy an informative seminar and cocktail reception held at the Franklin Institute in Philadelphia, in the wildly popular exhibit "Star Wars: Where Science Meets Imagination." The interactive panel discussion will examine the latest capabilities, trends and opportunities in the online marketing galaxy, including behavioral targeting, social network marketing, video and mobile advertising, and using widgets to build your brand.

WWW: www.netplusmarketing.com

May 4-6, 2008
Forum: Halifax, Nova Scotia

Canadian Sponsorship Forum
The Canadian Sponsorship Forum returns again, May 4-6 to present the best in Canadian Sponsorship. This time around, the Forum joins with the IIHF World Hockey Championships as they are contested for the first time on Canadian soil. This year's presenting partners include TrojanOne, Events Halifax, Hockey Canada and the Institute for Sport Marketing. The 2008 Canadian Sponsorship Forum is focusing on the important role that events play in effective sponsorship and in sponsorship opportunities. Speakers will dive into the best practices of event sponsorship. Delegates will hear from the largest and most effective event properties from coast to coast to coast as well as the organizations that are investing their dollars in event sponsorship and sponsorship activation.

Call: 1-888-400-2228
Email: info@canadiansponsorshipforum.com
WWW: www.canadiansponsorshipforum.com

May 4-6, 2008
Conference: Moncton, NB

The Atlantic Internet Marketing Conference
Your company can do more Online, which is why you need to attend The Atlantic Internet Marketing Conference, May 4-6, 2008 in Moncton, New Brunswick. The conference brings together over 30 leading local and international experts to help your business win the web!

Call: Rob Swick (902) 482-0485
Email: rob@alphasearch.ca
WWW: www.aimconference.com

May 6, 2008
Luncheon: Four Seasons Hotel, Toronto

The Evolution of News in Canada
Broadcast Executives Society Luncheon - A panel discussion about news in Canada, and the future view of news. How can we reach the younger generation? Panelists are John Cruickshank, publisher, CBC News - CBC; Troy Reeb, VP news operation, CanWest; Robert Hurst, president, CTV News and Current Affairs - CTV. Four Seasons Hotel, Toronto, noon to 2:00 p.m.

Call: Cheray Corrado 416-413-3870
Email: ccorado@tvb.ca

May 7, 2008
Workshop: Toronto

Adobe Flash for Designers
Get 'all you'll need' to design interactive for web 2.0 at this half-day workshop organized by the Association of Registered Graphic Designers of Ontario (RGD Ontario) taking place at George Brown College, St. James Campus. We'll cover: Integration to Flash: Photoshop CS3 and Illustrator CS3; Common Adobe CS3 interface in Flash CS3; Working with Graphics in a Flash Document; Managing Text in a Flash Document; Adding Animation to a Flash Document; Adding Interactivity to Buttons; Working with Movie Clips and Publishing a Flash Document.

Call: 1.888.274.3668 x 24
Email: events@rgdontario.com
WWW: www.rgdontario.com

May 7-9, 2008
Seminars & Trade Show: Westin Harbour Castle Hotel, Toronto

Newspapers '08 - INK & BEYOND
What newspapers need to know better about what's next
Canadian newspapers - both weekly and daily - remain a far-reaching medium with strong national and regional brands preferred by both advertisers and readers. Find out what's new in the industry and the innovations newspapers are using to reach audiences through mobile and online technologies as well as print. Seminars and trade show exhibits will focus on Internet solutions and new technologies. This is a joint conference of the Canadian Newspaper Association and the Canadian Community Newspaper Association and is expected to attract 400 CEOs, publishers, editors and corporate executives from the Canadian newspaper, advertising and marketing industries.

Call: 416.923-3567
Email: info@cna-acj.ca
WWW: www.inkandbeyond.ca

May 9, 2008
Workshop: Toronto

Gourmet Typography
Take control of your type instead of letting it control you! The Association of Registered Graphic Designers of Ontario (RGD Ontario) presents this full-day master class in Toronto (downtown location to be determined), geared towards design professionals and type enthusiasts of all skill levels. This session focuses on learning and applying the typographic skills and aesthetics rarely taught in schools, or fully understood by professionals. Learn how to "see" like you've never seen before. You will learn: What makes a good typeface; The ten worst typographic typos; OpenType explained; Eight tips to more professional typography, and Kerning demystified.

Call: 1.888.274.3668 x 24
Email: events@rgdontario.com
WWW: www.rgdontario.com

May 12, 2008
Speaking Seminar: Gowlings Lafleur Henderson LLP, Toronto

Staying relevant in a changing market-place
Lessons from big enterprise on sustainability and growth for the small and medium enterprise

KEYNOTE SPEAKER: Deepak Chopra - PRESIDENT and CEO, Pitney Bowes Canada and Latin America
Deepak Chopra has more than 20 years of international experience in successfully expanding and growing businesses of Pitney Bowes in Europe, the Middle East, Africa, Asia Pacific and Canada.

Member Fee: $10.00 Non-member Fee: $20.00
Gowlings Lafleur Henderson LLP, Suite 1600 (16th Floor), 1 First Canadian Place, 100 King Street West, Toronto

Call: ICCC office at 416-224-0090 / 416-224-0482
Email: iccc@iccc.org
WWW: www.the-cma.org/convention

May 12 - 14, 2008
Convention: Toronto

next: 2008 - CMA 2008 National Convention and & Trade Show
One of the marketing industry's most anticipated events of the year is back with a look into the future of marketing's emerging trends, innovations and new cutting-edge technologies. This is your opportunity to hear from the who's who of marketing: bloggers, authors, motivational speakers, economists and an evangelist of sorts.

This year's lineup of trendsetting keynote speakers, breakout sessions and state-of-the-art Trade Show offers a dynamic information packed program designed specifically for marketers. Metro Toronto Convention Centre.

Call: Andra Thurton 416-644-3748
Email: events@the-cma.org
WWW: www.the-cma.org/convention

May 14 & 15, 2008
Seminar: Toronto

Lifestyle Marketing: Understanding and Connecting with Consumer Attitudes and Interests Conference
Consumer lifestyles are changing dynamically under social-environmental influences. Lifestyle marketing aligns brands with consumers' interests, needs, desires, and values. As businesses have grown to realize that their success is increasingly dependent upon an adequate knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased steadily. Companies must be able to interpret customer/product lifecycles and apply their "marketing machine" to successfully innovate around lifestyles and repackage existing offerings to fit the needs of new customers. This conference will show how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. You will learn how to interpret signals of change, assess the implications of it, and develop strategies to take advantage of it. Toronto.

Call: Mary 416-526-4578
Email: mary@opendialogueinc.com
WWW: www.opendialogueinc.com

May 20-22, 2008
Course: York University, Toronto

Sponsorship Marketing Course
Presented by Schulich Executive Education Centre, York University. A seminar for managers responsible for sponsorship and promotional marketing activities, brand managers, sales managers and marketing managers looking to expand their knowledge in this field, executives involved in sponsorship evaluation, and advertising and creative agency executives working on sponsorship assignments. York University, Toronto.

Call: 416-736-5079 or 800-667-9380
Email: execedinfo@schulich.yorku.ca
WWW: www.seec.schulich.yorku.ca

May 25-28, 2008
Conference: Fairmont Hotel, Winnipeg, Manitoba

Open Skies, Open Minds
2008 MRIA (Marketing Research and Intelligence Association) Conference. Fairmont Hotel, Winnipeg, Manitoba.

Call: 888.602.6742
Email: conference@mria-arim.ca
WWW: www.mria-arim.ca/conference2008

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